CYNDI DESOTO 

STUFF I LOVE TO DO: 

VIDEO INTERVIEW HOST

EVENT PRODUCER

SALON OWNER

REGIONAL SALES VP

KEY NOTE SPEAKER

TEAM LEADER/TRAINER

MOM

ABOUT ME: 

My career started when I was using an Aveda shampoo in the shower one morning and had an epiphany that I should be selling Aveda products. I called the #800 number on the back of the bottle and said “Hi, my name is Cyndi and I am supposed to be selling Aveda products.” After the receptionist laughed, I was directed to the right people and started working at Aveda one week later. That was in 1984 and I have loved it ever since.

 

As regional VP for Aveda, I was fortunate to work with thousands salon owners in North America and Canada to grow their businesses and inspire their teams. I loved salon owners so much that I wanted to become one. In 2000, I bought Caruh salon in Seattle, WA and developed an amazing team that was voted one of the Top 200 Salons in America for 10 years! I was also honored as one of the Top 50 Women-Owned businesses in Seattle. Really amazing.

 

The problem was that although I was successful, I never felt that way. I was surrounded by beauty experts, but I never felt beautiful. What was wrong with me? What was I missing when I seemed to have it all?

I discovered a framework that changed my life called The 3-Dimensions of Significance™:

1) courage; 2) influence; 3) passion. These 3 levels of work harmonized together are the key to a purpose-filled life.

Live Like You Matter was a phrase I wrote in my journal one day. It became my mantra and my life’s work to share what I have learned in hopes of saving you some tears and sleepless nights.

 

I believe that the biggest threat facing our humanity is playing small and not using our voice for the things that matter most. When we show up with the courage, passion and influence to make a difference, there is no problem we cannot solve.

With Love and Purpose,

cyndi desoto

“YOUR LIFE MAKES A DIFFERENCE.

YOU NEED TO DECIDE WHAT KIND OF DIFFERENCE YOU WANT TO MAKE.”